Call Us. However, since the addition of grapefruit growers to the cooperative in 1976, the company has displayed an increasing tendency to develop a broad fruit-oriented product line to fortify its presence in the consumer market. By the end of the 1997 fiscal year, the Ocean Spray-PepsiCo arrangement had helped Ocean Spray achieve $225 million in sales for its single-serving products (out of total revenue of $1.44 billion, or almost 16 percent). As consumers became more health conscious during the 1960s and 1970s, the Ocean Spray formula for success struck a responsive chord. But today more than ever we are committed to a healthier planet full of healthier people. Track 13F-HR Filings for Hedge Funds and Value Investors. Email Us. Ocean Spray's main competitors include Arizona Beverages, Dole Food Company, Wonderful Company, Spelmonden Estate and Aspall. You are giving us permission to use your personal data for this purpose when you submit the form. Because of the ill-timed announcement--just prior to Thanksgiving--Ocean Spray's entire cranberry business was in jeopardy. Ocean Spray is an American agricultural cooperative of growers of cranberries and grapefruit headquartered in Plymouth County, Massachusetts. Treat yourself with Ocean Spray®! With demand outstripping supply for craisins, Ocean Spray decided in November 2006 to expand in the state of Wisconsin at the site of Ocean Spray’s existing facility in Wisconsin Rapids, the former Northland Cranberry plant purchased in 2004. Ocean Spray Cherishes its Past and Present in Celebration of International Women's Day LAKEVILLE-MIDDLEBORO, Mass., March 7, 2019 /PRNewswire/ -- Ocean Spray values its deep-rooted legacy of powerful women in the workplace. A manufacturer of fruit concentrates and purees, Milne was once primarily a grape business but grew under Ocean Spray to process cherries, blueberries, blackberries, plums, raspberries, strawberries, and cranberries. In March 1998 the co-op announced that it had signed tennis star Martina Hingis to a three-year spokesperson contract. The personal data you provide on this form will be used to send you emails about our products and kept for no more than 2 years. Small, reddish, and distinguished by a strong, bitter flavor, the cranberry was first used by various Native American tribes in the New England area to make dyes as well as a high-energy food called pemmican: a concentrated mixture of dried venison, fat, and cranberries shaped into cakes. Ultimately, Ocean Spray was fined $400,000; the company also donated $100,000 in water-treatment equipment to the town of Middleboro. The NCA, with a membership nearly double that of its modern-day variant, continued to sustain itself throughout the 1950s principally as a seasonal business that revolved around the Thanksgiving and Christmas holidays. One of the most important developments for Ocean Spray came in 1985 with its acquisition of Milne Fruit Products, Inc. of Prosser, Washington. Their products include cranberry sauce, fr… Prices are calculated as of 28/12/2020 based on a check-in date of 10/01/2021. Compare Ocean Spray to its competitors by revenue, employee growth and other metrics at Craft. To become an equal power in single-serve sales, Ocean Spray would have to spend millions building a distribution system.". No suit was launched, however, and so the company began the 1980s with its $235 million in annual revenues intact. As many already knew, the Cape Cod marshland, with its high concentration of peat, was particularly conducive to cranberry growing. Since that event, Ocean Spray has become an industry leader in promoting environmentally sound operations, and has spent more than $26 million upgrading waste-treatment facilities. Write Us. Ocean Spray is an idyllic luxury resort, showcasing nature at its very best. Ocean Spray is a cooperative of more than 700 cranberry producers from North America and Chile. Craisins sweetened dried cranberries--a direct competitor to raisins in the dried fruit category--had their national launch in 1995, with Cran-Currant Black Currant Cranberry Juice Drink made available for purchase in 1997. For a time, the co-op was in danger of folding, but a partial comeback in sales for 1960, as well as a government subsidy for unsold cranberries found to be free of residue, kept the business going. A delay by Urann in transferring the Ocean Spray trademark jeopardized the merger for a short time; however, by August, Cranberry Canners, Inc. had been formed and Ocean Spray's survival was thus ensured. Other innovations included techniques to boost crop yields and forecast harvest results. Ocean Spray Cranberries, Inc. is a marketing cooperative owned by more than 900 cranberry and citrus growers from throughout the United States and Canada. Meanwhile, Ocean Spray continued to upgrade its manufacturing facilities, combining just-in-time inventory systems and computer integrated manufacturing in a 1995-opened facility in Henderson, Nevada, that increased output without increasing costs. Lots of recipes to make cranberries the ingredient that gives a special touch to your meals and drinks! In August of that same year, however, the partnership once again appeared threatened when Ocean Spray said that it might attempt to block PepsiCo's proposed $3.3 billion acquisition of juice maker Tropicana Products from the Seagram Company Ltd. learn how over 7,000 companies got started! The co-op fought vigorously to retain the title during the decade, as new competitors entered the fray, with a growing number of product introductions, including Mauna-La'i, a guava-lemon drink; Firehouse Jubilee, a tomato drink; Ocean Spray Liquid Concentrates; and Cranberry Fruit Sauces. Ocean Spray and Warner-Lambert joined forces to debut Fruit Waves hard candy in 1994. Ocean Spray Cranberries, Inc. is a marketing cooperative owned by almost 1,000 cranberry and grapefruit growers in the United States and Canada. Highlights of this decade were numerous, and included the incorporation--and then formal assimilation--of Canadian growers; the first Ocean Spray television commercials; the retirements of Urann in 1955, and Makepeace (who had served as secretary-treasurer) in 1957; the introduction of frozen cranberry-orange relish and frozen cranberries; and the final renaming of the cooperative in 1959 to reflect the central importance of the Ocean Spray brand. The following year saw the introduction of Cranberry English Muffins, a venture with Thomas' English Muffins. In 1930, Elizabeth F. Lee … The co-op, which renamed the acquired company Food Ingredients Technologies (Australia), planned to take the process used to create Craisins and apply it to numerous other fruits and vegetables, mainly to create ingredients for sale to other food companies. That same year Ocean Spray achieved its ranking as the largest domestic seller of canned and bottled juice drinks. Instagram and parent company Facebook ripped off Stories -- … For Business Inquiries, please contact our corporate offices in Lakeville-Middleboro, Massachusetts at (508) 946-1000 Weekdays, 9:00 a.m. to 4:00 p.m. Eastern Standard Time. Among such pioneers were Benjamin Thomas and John Webb. All rights reserved. By the mid-1980s, the company had reached annual revenues in excess of $500 million. The information on this site is in no way guaranteed for completeness, accuracy or in any other way. On November 9, 1959, the newly-named Ocean Spray Cranberries, Inc. was faced with its first major crisis. Company profile page for Ocean Spray International Inc including stock price, company news, press releases, executives, board members, and contact information 433 talking about this. A leader in the marketing of shelf-stable juice drinks, Ocean Spray Cranberries, Inc. is responsible for 75 percent of the cranberries sold worldwide. The merger would also allow for greater marketing clout. According to reporter Jon Berry, "The logic behind the New Age partnership is forceful. All of us at Ocean Spray appreciate your message and will do our best to respond ... please have a parent or guardian submit your request. For close to 90 years, Ocean Spray, its family-farmer owners, and our team members have had a long-standing passion for health, taste and authenticity in all our products. Privacy Policy. On that day, the Secretary of the Department of Health, Education and Welfare announced that residue from the potentially cancer-causing weed killer aminotriazole had been found in cranberries produced in Washington and Oregon. Gelsthorpe's answer, unpopular at the time, was to emphasize juice drinks under the Ocean Spray brand. We're proud to be grower owned since 1930. campaign. The company had 470 employees working at … In the area of market research, crucial in a brand-driven industry, Ocean Spray decided to take advantage of new database technologies by entering into a joint venture with Information Resources of Chicago. Our consumer affairs representatives are ready to answer any questions you may have about the company, our products, programs, recipes and more Ocean Spray Contact Us | Ocean Spray… The result was a state-of-the-art software program called CoverStory that offered market information from universal product code (UPC) figures and trends. By the mid-twentieth century, mechanical pickers were invented to replace manual procedures, and soon wet-harvesting techniques were developed to take advantage of the cranberry's natural buoyancy. Enjoy the crisp, clean taste of cranberries from Ocean Spray®. Treat yourself with Ocean Spray®! Source: International Directory of Company Histories, Vol. Among the products introduced by Cranberry Canners during the 1930s were Cranberry Juice Cocktail and Ocean Spray Cran, both tart-tasting forerunners of later, sweetened juice and juice concentrate products. Past performance is a poor indicator of future performance. It had grown from number six to number two among makers of single-serve juices and drinks. Hingis' first promotion for Ocean Spray involved the 1998 debut of Ruby Red & Tango Grapefruit Juice Drink, the third member of the Ruby Red line. Since its beginning, the company has functioned as a grower-owned agricultural cooperative; however, its strong emphasis on new product introduction, advertising, and packaging places it in direct competition with many publicly owned companies. He began applying sand manually and found he could grow cranberries that were larger and juicier than those found elsewhere. It was speculated that PepsiCo planned to distribute single-serving packages of Tropicana juices and drinks, which would directly compete with Ocean Spray products. About us. And Craisins were included in the 1996-introduced Post Cranberry Almond Crunch Cereal. Under no circumstances does any information posted on stockzoa.com represent a recommendation to purchase or sell a stock. A leader in the marketing of shelf-stable juice drinks, Ocean Spray Cranberries, Inc. is responsible for 75 percent of the cranberries sold worldwide. The co-op joined with Nabisco in 1993 to market a cookie called Cranberry Newtons. Ocean Spray's stock is held by some 250 grapefruit growers in Florida and nearly 700 cranberry growers in Massachusetts, New Jersey, Wisconsin, Oregon, Washington, and Canada. In July 1998 Ocean Spray acquired Sydney, Australia-based Processing Technologies International, a leading food technology research company and holder of the patents to the technologies used to create Craisins. The following year Cran-Cherry Juice Drink joined the lineup, while Ruby Red & Tangerine Grapefruit Juice Drink was added in 1993. Keep out of your mouth and eyes (may burn). Because of the rising prominence of the cranberry and the Ocean Spray label, the cooperative renamed itself the National Cranberry Association (NCA) in 1946. Read all information given to you. Most importantly for its parent company, Milne tripled in size from the acquisition through the early 1990s and became a significant generator of non-patronage revenue, which was reinvested in the cooperative for future expansion. There are no current stakeholders of Ocean Spray Cranberries Inc p. This is normal when the security: Has been acquired or taken private; Has merged with another entity; Has changed its name and has a new CUSIP (and/or symbol) Has been delisted and the ticker has changed; Please use Search to find the security you were looking for. Lots of recipes to make cranberries the ingredient that gives a special touch to your meals and drinks! During that same year, the company also began marketing fresh cranberries, in cellophane packaging, for the first time. Principal Subsidiaries: Milne Food Products, Inc.; Nantucket Allserve Inc.; Food Ingredients Technologies (Australia). With a legacy that began in 1930, we're transforming to a company with a deliciously diverse selection of products. Grocers were forced to take all suspect products off their shelves. 1.7M likes. Craisins® Dried Cranberries. This dream destination is truly magical, overlooking the shimmering ripples of its own awe inspiring man-made lake. Since then, the Ocean Spray cooperative has grown to more than 700 grower families all across North America. The first cranberry juice recipe dates back to 1683. Facing a Serious Crisis That Began in Late 1959. Discover. With PepsiCo, Ocean Spray that same year launched Breakers, a soft drink with 2 percent juice and available in three flavors. Ironically, "The History of Ocean Spray Cranberries" records that a membership newsletter dated December 1957 had actually alerted growers to the dangers of aminotriazole--then an unapproved weed killer--which, if used, could "cause needless expense to your cooperative and result in the condemnation of your crop." In December 1997 Ocean Spray acquired a major interest in Nantucket Allserve Inc., a juice drink company based in Cambridge, Massachusetts, and famous for its offbeat "Nantucket Nectars" line of single-serve drinks, including Orange Mango and Protein Smoothie flavors. These deals proved that Ocean Spray was not going to rest on its cranberry laurels. 25. Under no circumstances does any information posted on stockzoa.com represent a recommendation to purchase or sell a stock. About us. Javascript is disabled or is not supported by your browser. Ocean Spray is an agricultural cooperative owned by more than 700 cranberry and grapefruit farmers in the … In 1981 the company made packaging history with its introduction of the "juice box," a block-shaped juice container with attached drinking straw. Ocean Spray is committed to protecting your privacy. Ocean Spray was formed in 1930 by three cranberry growers with a simple love of cranberries. The cooperative employs about 2,000 people, with sales of $1.2 billion in fiscal year 2013 and account for 70% of North American cranberry production. Discover our … Best place to stay in pondicherry. Discover. Surprisingly, Ocean Spray and PepsiCo announced in March 1998 that a three-year extension had been reached on the distribution agreement. Ocean Spray also placed a high premium on effective advertising, signing Sarah Ferguson, the Duchess of York, in 1996 for the "It's Your Zing!" Our consumer affairs representatives are ready to answer any questions you may have about the company, our products, programs, recipes and more. See 497 traveller reviews, 218 candid photos, and great deals for Ocean Spray Hotel, ranked #177 of 237 hotels in Miami Beach and rated 3 of 5 at Tripadvisor. 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